Lambert & Stamp

Does anyone know who Kit Lambert and Chris Stamp are? But everyone knows The Who, right? It turns out that the band known as The Who, a legend of glam rock, was one of the first examples of the creation of a cultural phenomenon through marketing. The group was around to stay when two young filmmakers wanted to make a music documentary and came across the aspiring band. It turns out that they-Lambert and Stamp-are the ones who breathed life into The Who, built the band's marketing strategy, increased their popularity, engineered the album Tommy, convinced Pete Townsend to use chords borrowed from baroque opera, and taught Roger Daltrey how to perform on stage. This is all confirmed by rich archival footage reflecting the spirit of those turbulent times and by interviews with rock legends, friends of the band, observers, and those who contributed to their success. At first glance, the story of the band's self-styled managers does not seem like a very interesting idea for a film, but it turns out to be more fascinating than the history of the band itself.