Every year, as part of the New Horizons International Film Festival, the IP Studio space, run by the artistic collective IP Group, becomes a place for exploring the Ambient Room environment. By combining digital and analog tools, we create immersive experiences, activate synesthetic processes, and observe how we can affect the senses of the audience through light-sound interventions and visual interactions.

In the 7th edition of the project, we will create an environment conducive to experiencing pleasure. Does there need to be an unpleasant tension first to initiate the process of generating pleasure? Can we create an environment that is full of relief and soothing? Or perhaps we are capable of experiencing pure pleasure? Can we weaken the effect of the principle of reality? How long can we maintain a state of relaxation and ease?

Around the Pleasure Principle is the 7th edition of the cyclic Ambient Room project carried out in the IP Studio in Wrocław, an open artist-run space and creative studio led by the IP Group artistic collective. In their activities, the authors analyze selected media aspects and design multidimensional immersive environments. The next edition of the project is planned for 2024.

IP Studio

Ruska 46A,  4th  floor

Premiere

21.07.2023, 7:00-10:00 p.m.

Next shows

22, 23.07.2023, 2:00-10:00 p.m. 

24.07.2023 – closed

25-29.07.2023, 2:00-10:00 p.m.

free entry